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The Little Gym

Sharepoint CMS Website Development

• The Little Gym, a leading children’s gym focused on motor skill and social development, needed a new strategy and web property to connect with parents online. With 300 franchise gym locations, tools to customize the experience locally was also key.
• Aviatech guided the client’s technical team through the challenging and complex realm of the Sharepoint content management system tool, and designed and built a dynamic and extendable foundation for the site’s usage and needs for years to come. These activities included working closely with the internal Microsoft teams to innovate and expand the tool’s capabilities and features.
• Interactive virtual tour using Flash animation and a “clickable” gym layout that allows users to select a section of the gym to explore via close-up shots, pop-up descriptions and dialogues
• Functionality that streamlines the gym-location process to select a local gym by using a zip-code based locator, encourage e-newsletter sign-ups at the local gym level for new and existing members, and integrates “Tell-A-Friend” functionality to promote pass-along of TLG related articles & content
• Franchisee parent-child control so that Franchisees can empower specific custom web modules with their own class schedules, updates, local events and Content sections
• Compelling use of Video: overview of The Little Gym experience, parent video testimonials, and clips that describe each key program with real-life snapshots integrated into content